So it seems I must be well behind the hype on this one since I first heard it on the Radio 1 request show, and every time I've put on Radio 1 since it's come one within 5 minutes... but daaaaamn this is an awesome track, surely destined for number 1?!?!

Nice to have some UK hip-pop with a bit of balls (though he's continuing the tradition of small-sounding names ala Chipmunk & Tinchy Stryder... guys you're supposed to big yourselves up, not small yourselves down!) - I'm loving the beat, with a little bit of autotune used as an element of good production rather than instead of it, and his delivery is 100% UK whilst still being unique. And lyrically, there's the standard swagger with a few hints of wrongness (so many clothes I have to keep some at my aunts house? what a weird, yet totally awesome, way to show off...). And then the last minute is just the icing on the cake with a proper rrrrrinseout... Excited to hear more from this guy.